Avoid building backlinks in Bad Neighborhoods

It is of the utmost importance for webmasters to understand how important the role is, that takes place from building backlinks within your web sites topic-niche, both for your keyword terms to achieve high search rankings in the major search engines, and to also increase targeted web traffic from other sites and sources.

However, if you are not careful you may find your links on websites that have a bad reputation, or are in a 'bad neighborhood'. For instance, sites which promote products, services or content that many would feel to be unlawful, illicit, inappropriate, or just plain bad. Drugs and some pharmaceuticals, sex, gambling, and spam would fall foul of many internet and parental controls, as well as sometimes, but not always, be viewed detrimentally by the search engines. A link on such sites could do you more harm than good, not only with your potential audience and customers, but also with the search engines.

In order to ensure that the links you are seeking are not in a bad neighborhood, there are several steps to take.

Firstly, do not do a mass submit to directories, link farms or similar through any tool online, particularly if it is free, without first checking for yourself the type and quality of the sites that your URL will be submitted to. There are backlink checking tools, such as bad-neighborhood.com. It really is better to seek backlinks manually, and accept that a successful backlink strategy takes time to implement.

Before asking for a backlink, take a good look around the website in question. Check its Google PageRank, and take a look on Alexa for any information about the website. Look on a few of the major search engines to see which sites already link to that website using the Link: URL operator.

Take your time building backlinks that will increase quality web traffic to your site .  As many website owners have discovered, one backlink that the search engines view to be in a bad neighborhood can result in your website and URL being banned, and this can be extremely costly and time-consuming to correct.

Spunky Jones.

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