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Surviving in an Economic Downturn
Spunky Jones, Web PR for the Credit Crunch series - 1 of 5
The very first thing you need to do in an economic downturn is to look to see where you can SAVE money, and make the most of your existing resources.
* Our first snippet of advice is: Don't spend money until you see it coming in.
As a website owner, you are probably already seeing cost efficiencies by sending price lists out by email, regularly contacting your customers using email newsletters, a blog, or VoIP, and reducing sales costs with your e-commerce process. However, there are always more savings to be made, and you need to check you are currently spending money wisely.
The very first thing, after auditing your existing business procedure to ensure you are actually making sales and savings through your website, is to check that you are converting existing customers; capturing new visitors; and contacting potential clients.
* Second snippet of advice is: Convert, Capture, Contact.
Make sure that you can measure how successful any of your promotional actions are, or have been. Without monitoring and measuring the effect of your actions, you will not know what works, and brings in a return on investment.
* Third Snippet of Advice is: Monitor, Measure, Change
Don't assume that all you have been to doing to date is great. It might not be working. It is only by monitoring and measuring the results that you will know whether to change your actions.
Hope this blog post was helpful to you, - - Surviving in an Economic Downturn - -
Spunky Jones.
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Surviving in an Economic Downturn
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