Is your Web Design missing the SEO Factor?

Is your web design missing the SEO factor, is a question that every web designer needs to address from time to time. The problem is that many people who do web design on a regularly, kill the search engine optimization factor and any hope of that website ranking high in the search engines.

One must first understand that the primary function of the search engines is to gather the best pertinent information related to the search terms that someone is searching for. It isn't all about the blow away web design, graphics design, flash, java or animations. It is all about the on-page and off-page factors, which include content, search terms and targeted keywords.

Unless you are a professional web designer who also understands SEO, a simple design is more practical than a web designer's master piece consisting of the over usage of flash, java and graphics. One of the biggest problems is that search engine spiders do not crawl flash sites that well. Most people that are searching for information, could actually care less about fancy flash, java and graphics. Also, text links to other pages throughout your site are much better to use than graphical images for SEO. If you must use images for menu buttons/links, then it would be wise to include text links in the footer of your web page for better SEO.

I would suggest that your site be only three tiers deep. If you look at sites, which rank well in the search engines and have inner pagerank, you will find that the majority is three tiers or less. The deeper you go with your tiers, search engines seem to deem the importance of these pages less. To make this simple, no web pages should be more than two clicks from your main page/homepage.

More important SEO factors needed for a simple but effective web design:
* a few graphic images are fine to use, but make sure that you use proper alt tags.
* If you decide to use images, you can load them in your css style sheet, this will help to balance your SEO.
* Use at least one, header one or header two tags.
* Don't forget your meta tags, title, description and keywords tags are a must.
* Be sure to use your keywords to link web pages to other pages with text menus.

Following these simple guidelines, you will stand in a much better place of ranking higher in the search engines and also over your competitors.

Hope this blog post was helpful to you, - - Is your Web Design missing the SEO Factor? - -

Spunky Jones.

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