Understanding Keyword Density to Harness its SEO Power

Keyword density is an expressed calculated value that is represented by the number of times in which the selected keyword or phrases that are found on a given web page or blog post. Furthermore, knowing the right keyword density values and applying them to your pages can be very helpful to get the search engines to give those keywords/phrases higher rankings for the SERPs.

Having an understanding how density is calculated will be extremely helpful and will provide you an edge in your SEO campaign over your competitors. Keyword density percentage is calculated by taking the keyword count of your keyword or phrase, and dividing it by the total number of words on the given page.

If you have written an article which contains 500 words, excluding the HTML code, and you have used your keyword term 8 times. You simply divide 8 by 500 to obtain your density value for that keyword term or phrase.

Example of how keyword density is calculated:
"8 keywords divided by 500 = 1.6% value for density for the given keyword term".

Until most recently, the standard practice was to achieve a density between 3% to 5%. However, that may have been true a few years ago, but it appears now days that using a lower percentage in the range of 1% to 3%, gets the job done nicely for most blog niches.

Checking your keyword density with a word processor or text editor:
1. Open your text editor and paste your article content in it.

2. Navigate to the Edit menu and click, Select All. Now, continue to the Tools menu and select, Word Count. This will give you total number of words in your page or article.

3. Now, select the Find function on the Edit menu. Select the Replace tab and enter in the keyword you want to find. Replace that word with the same word,  making sure you don't change the text.

4. When you complete this task, it will show a count of the words you just replaced. This now reflects the amount of times you have used the keyword or phrase in that web page or article.

5. You can now use the total word count of this page, with the total number of keywords to calculate your keyword density.

Additional comments and thoughts:
* I strongly suggest that you avoid repeating your keywords or keyword phrases over and over, by using them on every line and every other word. If you choose to do this, you run the risk of getting flagged by the search engines for using black hat SEO tactics, known as "keyword spamming". You should always write your articles for people first, and then tweak for the search engines for SEO purposes.
* You will need to experiment with your density, so starting with a lower density value and working your way up is most likely your best choice.

Hope this blog post was helpful to you, "Understanding keyword density to Harness its SEO Power"

Spunky Jones.

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