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      • Blog > Search Engine Optimization > 3 frequent off-page optimization mistakes
        • 3 frequent off-page optimization mistakes

        • off-page optimization mistakesOff-page optimization is quite commonly referred to as, inbound link building. It is very important that you understand your inbound link building campaign, and the vital role it plays to get your web site/pages ranked well in the search engines. However, there are some dangers that many webmasters do not realize, when it comes to acquiring inbound links.

          - - With that all said, I am going to discuss some of the off-page optimization problems, that usually occur when you over optimize your web site/pages. - -

          * Building too many inbound links and too fast!
          There must be some thought put into your link building campaign, to take measures that you don't build links too fast. You must control the amount of links per day that you acquire, in order that they appear natural to the search engines. Furthermore, if you use a third party service that automates their directory submission process, they could actually end up flooding Google all at once and that is one big mistake, that could get you penalized by Google.

          For directory submissions, I suggest that you start with just a couple of daily submissions and increase it by two more, every three to four days.

          * Distribution of links that appears unnatural!
          Distribution of your links so they are unnatural is another problem, which leads to over optimizing off-page optimization.

          If you have 100 sites that are linking to you, and they also have links pointing back at each other, this will appear very unnatural to the search engines and it will look more like a link farm to them.

          Best way, is to get one-way links coming from sites, which do not inter-link with one and another.

          * Distribution of anchor text that appears unnatural!
          The third and last issue is, unnatural anchor text distribution.

          When you submit your site to directories and blogs, you need to use different anchored text. It needs to look more natural, so make sure you have different variations of your title and descriptions when accruing inbound links.

          Now, that you know of the 3 most frequent off-page optimization mistakes that many webmasters make, make sure that you are not one of them.

          Hope this blog post was helpful to you, - - 3 frequent off-page optimization mistakes - -

          Spunky Jones.

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        • Posted on 28th June 2009 by Spunky Jones in Search Engine Optimization
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