Will Panda continue with its snap, crackle and pop affect it has on SEO optimization? One thing you can count on in this life is change. This especially true when it comes to SEO Optimization. However, the changes with the Panda updates, has leveled the playing field in the world of SEO. If you take a look at, what is taught here on Spunky Jones. You’ll see, that my main concepts still apply, post panda, as well.
Optimization Tips to Take the Snap, Crackle, Pop out of Post Panda!
For those of you that are new and don’t know what Spunky Jones SEO Optimization is about. I teach search engine optimization methods that conform to the search engines’ guidelines. However, “link building” is usually considered a grey hat SEO technique by most search engines.
SEO optimization methods are extremely powerful when used collectively. Furthermore, applying one SEO brick at a time, turns your website into a giant traffic magnet!
Link building needs to be natural. Therefore, obtaining backlinks with the sole intention to deceive the search engines, in order to manipulate PageRank or Rankings, could spell trouble.
One of the main factors that still works is link diversity. Therefore, getting quality backlinks from multiple trusted sources, remains effective. However, your backlinks need to be tiered in levels, such as, tier 1, tier 2, tier 3, etc.
Social activity plays a vital role to achieve top rankings in the search engines. Therefore, site such as, Twitter, Facebook and Google Plus will provide a good solid avenue to travel.
Google sent out about 700,000 email notices though Webmaster Tools to site owners about unnatural linking.
Here is the Webmaster Tools message that was sent out:
“Dear site owner or webmaster of http://example.com/,
We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster
Guidelines.
Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate
PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these
changes, please submit your site for reconsideration in Google’s search results.
If you find unnatural links to your site that you are unable to control or remove, please provide the details in your
reconsideration request.
If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team”
Looking over my sites in Webmaster Tools, I didn’t receive any messages. Therefore, I decided to sit back and let the dust settle for a few weeks.
I did happen to notice a slight drop in traffic by 20% for the first couple of weeks. However, my web traffic is climbing back, and some of my sites are ranking, better than ever!
Some people tend to claim that this was a scare tactic by Google. However, most people will contact Google about the message and during the conversation, will inadvertently confess! Once you have done this, Google, has a pretty clear picture of your SEO techniques.
The blog networks acquired the biggest hit, and many sites were de-indexed. However, this is no surprise because most of those sites are garbage filled with spun articles that contain no value.
Article directories are another prime target for Google. Most of these sites consists of spun content just for the link value. Furthermore, most spun content doesn’t read particularly well, and Google can detect it, as well!
For those of you, that didn’t receive a message from Google, and your rankings dropped. More than likely it is due to “link velocity.” It is pretty easy to detect, and if you obtain links, too fast, Google adds a penalty. However, if you lost backlinks and went out and acquired more, you fell into a little trap and got flagged! Especially, it, they were low quality links and weren’t diversified.
If you were using paid blog networks, it is advisable to cancel your subscriptions. However, private blog networks still stand half a chance. But, the content must top quality and not abused!
One of your best choices to build quality links is “guest posting.” You simply provide the search engine users with useable content and include your backlink.
Blog commenting, forum signatures and comments have been devalued. Therefore, what little juice you get from them, isn’t worth the effort.
Be sure that you focus on writing quality content for your readers, first. Be sure to use basic SEO optimization in your articles, as well. You need to give the search engines the right signals that your content is relevant to your title, etc.
It is all about giving Google what it wants. Therefore, concentrate on Web 2.0 properties, reduce your backlinks from blog networks. Furthermore, if you continue to spin articles, make sure they read well and make sense. Remember, grammar counts!
Avoid getting large spikes in your backlink building efforts. Build a steady stream, and don’t put all of your eggs in one basket, either. Furthermore, remember to build your links in tiers and point your backlinks to your money page. This will help to protect your money site!
Use RSS Feeds to strengthen your backlinks and this will help to get them in the search engine’s index. Be sure to mix up your anchor text, as well. Otherwise, that can get you flagged for unnatural back linking.
Some people say this is a little bit extreme. However, you may want to remove your sites from Google’s Webmaster Tools. Think about it for a minute. Maybe, Google, has too much of your data?
Hope you enjoyed this article, “Post Panda, Dealing With The Snap, Crackle, Pop” and don’t abuse SEO Optimization. Therefore, embrace it!