Do Link Directories Offer Any Value for Link Building?

If you want a successful online marketing campaign, it will take more than having the essential on page SEO elements. You’ll need to be active in link building as well, if you want to rank well in the search engines. However, this is one of the most over looked aspects that many online marketing campaigns fall short of.

Last year Google had stated that submitting to directories such as, Yahoo and DMOZ were great way to start your link building campaign off with. Unfortunately, Goggle removed their statement and that started a debate about the value of directory submissions. Furthermore, many people debated that Google considers directory submissions made by SEO firms to be the same as “paid links”.

It is my belief that Google pulled the plug to avoid another round with phpLD link directories. A few years back phpLD directories were booming and greatly abused by many that purchased paid links for the sole purpose of passing the Google juice. (Passing PageRank to be exact!) Google pulled the plug, and tons of link directory owners lost their PageRank, got de-indexed in the several months to come. Therefore, if Google endorsed submitting to directories, it could start another phpLD avalanche.

In the past couple of years, I have noticed a small amount of phpLD directories that survived. Many of them have Google sitelink authority and good main page and inner PageRank. Therefore, some directories still have value for link building. However, it may not be as much as it once carried.

Directories are helpful to get your new site in the search engines index. Usually, if you find a directory that is well age, established with PageRank and authority status, it takes a few days to get into Google’s index. If directories have no link value, Google certainly wouldn’t include new sites that are submitted to phpLD type directories in their own index that quickly.

Hope this blog post was helpful to you, “Do link directories offer any value for link building?” Be sure to share this post with your friends on Twitter. Furthermore, I appreciate your time that you have spent here!

Spunky Jones.