Which Techniques are the Most Effective?

Spunky Jones, Web PR for the Credit Crunch series - 5 of 5

Once you have started applying these techniques to your website and visitors, the most important thing is to work out which ones are the most effective. And the way to measure success is not with any Google tool but to look at your sales ledger.

Although, potentially, you can make many contacts during a downturn who may prove profitable in the future, what you really need is cash flow and income. So, you need to be ruthless. If a technique does not bring in sales, then can it for now. Mark it down as potentially interesting for the future, but focus on those methods which bring results.

Use tracking URLs for every campaign so you can measure how many people responded to a particular ad.

If you spend money in PPC, make sure that keyword purchase is directly tied into a goal, so you can see the response rate, the activity rate, and associated sales.

Don't waste money on ineffective keywords that do not result in sales. Change your activity on PPC so you are not wasting money on periods when no-one buys (all of this can be changed in most PPC engines).

Every time you run an ad, or every post you make to a forum, or blog, or a social networking site,make sure that you can track and monitor the response. If something isn't working, move on to something else that might.

The most important thing to remember is that a technique that may have worked brilliantly last week may not work this week. If it stops working, stop doing it and move on.

But you can only know whether something is working or not if you Monitor, Measure and Change.

Do not be afraid to change!!

Hope this blog post was helpful to you, - - Which Techniques and Strategies are the Most Effective? - -

Spunky Jones.

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2. Offline and Out of the Box, Marketing Strategies
3. Blogging tools make the whole experience worthwhile and cost effective
4. Assess the Visitors to Your Site
5. Clarifying the purpose and information architecture process
6. Website Promotion, an ongoing Marketing process for your Website
7. Does your website work?
8. Bloggers, Improve Your Blogging Motivation
9. Converting existing Customers into Purchasers
10. How To Choose A Writing Service