Avoid Blogger Burnout and How to Prevent it!

Blogger burnout is something that bloggers need to deal with occasionally, and it does happen to most all bloggers. Losing your interest or becoming blocked is especially frustrating after investing so much time in building an audience. You’ve got a lot of original content already - how can you keep producing more when you’re tired of writing?

Remember the reasons why you blog:
Social bloggers blog to vent or keep in touch with friends. Paid bloggers get paid to write. You’re probably not writing for either of those reasons. It’s hard to see a correlation between blogging about your field of expertise and anything tangible when you’re burned out. Go back to your first several entries and see if you’ve simply lost focus of your goal.

Work with your blogging style, not against it:
There seem to be two types of blogging styles: Inspired and Focused.
Inspired bloggers have a cascade of ideas and need to make notes of all of them and pick one to write first. Flesh out the rest and use them later. This prevents the frustration of having many good ideas and losing them because you didn’t brainstorm them in writing.
Focused blog writers often have post topics planned in advance and are at a loss when they come to the end of their list, or just grow bored with the subject. Revisit your entries, see if any need updating, and makes notes on related topics to write abut.

Inviting bloggers to make a guest post on your blog:
A possible guest blogger could be someone who is an expert in a field covered by your blog. You can guide the content of a guest blog by asking for an article about a specific topic, pose questions informally as an interview, or let them have free rein. Experts are often willing to write a short piece for free because they’ll get a byline and a link back to their site. Even better, they’ll probably put a link on their site back to the entry, they wrote for you.

Getting your readers to take an active role with your blog:
Read comments and take notes of what your readers think about what you’re writing. A well thought out opposing opinion or viewpoint you’d not thought of can inspire you to write. Your readers would also like to know that you read the comments; interaction between a blogger and their audience builds loyalty.
Sometimes bloggers make the mistake of typing out a lengthy, well thought out retort in the comments rather than using it as an entry. If your answer to a comment can be measured in paragraphs rather than words, quote the original comment and post your response on your blog. It’s more likely to be read there and encourages interesting comments, which keeps readers coming back even after they’ve read the post.

Remember to feed your blogging desire:
Subscribe to news feeds that cover your blog topics. Add Google searches of topics that you’re researching for the blog as RSS feeds to your feed reader. Take advantage of Google’s blog search, too. People may be covering your topic somewhere on their social blogs; the opinion and point of view of someone not working in your field are invaluable resources. See what the casual bloggers are saying about your topic early, and you’ll get the excitement of writing about a hot new topic before your competitors.

Stay focused on your surfing:
Visit sites about your field and related fields.

Considering the option of slowing down:
News and current event blogs should publish daily or several times a week, but theme or informational blogs can more safely slow down to weekly without losing credibility. Corporate and single product blogs can be published monthly or even only when there’s an actual event, real news, or product upgrade. Posting less frequently, but with more consistency and enthusiasm, can keep your blog alive and serving its purpose.

Consistent quality, purpose, and frequency are the keys to building a blogging audience and allowing yourself to become burned out blogger will undermine the work you’ve put in order to developing a valuable web presence.

- - Hope you have enjoyed reading: Avoid Blogger Burnout and How to Prevent it! - -

Spunky Jones.

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