WordPress SEO Optimization Techniques
Putting your best “above the fold” is a visual marketing necessity
- Grab the attention of your visitors with eye-opener visual persuasion -
Putting your best above the fold in your web site is a visual marketing necessity, which creates an eye-opener to grab the attention of your visitors. Most site owners over look the power of visual persuasion and its effectiveness as a website marketing tool. Learning how to retain your website visitors will greatly increase your chances of selling your products and services.
- - The newspaper, above the fold marketing strategy - -
When we look at a newspaper, the first thing we see before unfolding it, is everything which is visible above the fold. Everything which is above the fold is laid out in a visual manner to persuade people to purchase the newspaper. It is actually very simple and carefully thought out, which I refer to as the hook, line, sinker method of advertising. The hook, line, sinker is required in order to land your visitors to your content/content page which is your catch.
* Title, delivers the hook.
* Headlines, deliver the line.
* Pictures, deliver the sinker.You can easily modify the newspaper marketing strategy and implement it effectively on your web site. Putting your best where it is most noticed on your site above the fold, will capture the attention of your visitors and help to hook, line, sinker them.
Your site doesn't have an actual fold like a newspaper, but your visitors need to scroll down to read. Above the fold on a web site refers to the visual part of screen where the visitor don't have to scroll down to view the content.
- - Things to avoid - -
* too much text at the top of your page.
* too many ads at the top of your page could send a message to your visitors that you care too much about making money and there's not enough in it for your reader.The best way to utilize this marketing strategy is to pick up a few newspapers and study the layout and then apply what you have learned. There will be a learning curve to address, but once you have figured out the basic principals you will be on your way to becoming a smarter marketer. Furthermore, this can make all of the difference in the world to gain more readership.
Additional comments:
* The fold is relative, depending on your monitor resolution.
* The point of this post, is to make sure that you place all of the needed elements that will catch the attention of your visitors.Hope this blog post was helpful to you, - - Putting your best "above the fold" is a visual marketing necessity - -
Spunky Jones.
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Putting your best "above the fold" is a visual marketing necessity
